Strategy & Approach

The path to growth was rooted in data and global market intelligence:

1. Global Benchmarking:

We built a systematic framework to explore the highest-performing e-commerce platforms in the U.S.—an environment where the standards for online retail excellence are some of the strictest in the world.

This continuous benchmarking allowed us to extract best practices from leaders in online shopping flows—not random trends, but proven patterns that maximize user trust and conversion.

2. Component System Based on Evidence:

Using insights from benchmarked leaders and Shapermint’s own analytics, we designed and tested modular UI components that:

• Reduced cognitive friction in browsing and purchase decisions

• Improved signal hierarchy on product pages

• Encouraged confident and timely purchase actions

Every component was backed by data, not guesswork.

3. Growth-Driven Iteration:

Rather than one-off redesigns, we implemented a cycle of rapid iteration. Each change was measured, learned from, and refined—ensuring consistent upward movement in key metrics.

Tools & Tactics

To inform our decisions and validate outcomes, we combined:

• Quantitative analytics (behavioral data from real users)

• Global competitive benchmarking across top U.S. e-commerce retailers

• Conversion-focused UX patterns proven in the highest-performing digital storefronts

This rigorous approach allowed us to borrow from the best in commerce and make it uniquely work for Shapermint.

Outcomes

The results were tangible and repeatable: Created PLP and PDP experiences that consistently drove revenue, contributing to a product ecosystem capable of delivering at least $2M in monthly sales through optimized pages and higher conversion rates alone.

Beyond revenue impact, the project reinforced Shapermint’s position as a competitive e-commerce brand known for smart, user-centric experiences.

Brand Recognition & Industry Presence

Shapermint’s success has been recognized beyond the numbers:

• Shapermint was named an Adweek Challenger Brand, establishing it as a standout disruptor in retail. 

• The company was featured in Digital Commerce 360’s Top 1000 Retailers, a list of the fastest-growing digital retailers in the nation. 

• Co-founder and CMO Massimiliano Tirocchi was honored on Forbes’ 30 Under 30 list in Retail & Ecommerce for leadership in transforming the shapewear market online. 

• Shapermint’s products and community-centric mission have also been featured in major outlets such as Good Morning America, Today, CBS Mornings, and Forbes, reinforcing both commercial and cultural relevance. 

Key Takeaway

Growth design is a continuous discipline, not a destination.

By combining global benchmarking, data-driven components, and iterative optimization, we helped Shapermint unlock revenue potential through smarter experiences built for conversion.

What was incremental for others became transformational for them.